Google to Launch Fitbit Air on May 16

Google is preparing to launch the Fitbit Air, a screenless fitness tracker designed for continuous health monitoring, on May 16, according to supplier data and recent reports. The device, teased publicly by NBA star and Google Performance Adviser Stephen Curry since March, marks the company's first major new product under the Fitbit brand since its 2021 acquisition.

Priced at approximately $99 based on preliminary supplier listings, the Fitbit Air aims to undercut competitors in the screenless wearable market. It will be available in three core colors: Obsidian, Lavender, and Berry. The accompanying charging cable will come in white, referred to as Snow in product details. Google plans to offer extensive customization through interchangeable bands sold separately, drawing from options compatible with its Pixel Watch lineup.

These include the Performance Loop Band in Obsidian, Fog, Lavender, and Berry; the Active Band, available in small and large sizes with the same four shades; the Elevated SoftFlex Band in Obsidian, Moonstone, and Porcelain; and the Metal Mesh Band in Silver and Warm Gold. While the exact band included with the initial purchase remains unconfirmed, the variety...