Google says Pixel 11 prices to rise amid RAM cost surge

Google has confirmed that its upcoming Pixel 11 smartphone series, to be unveiled on August 12, will be more expensive than its predecessors, citing an industry-wide crisis in memory prices. In a statement from the company’s Vice President of Devices and Services, Shakil Barkat, Google said it could no longer shield customers from what he described as an unprecedented surge in the cost of RAM and storage components.

Barkat pointed to data from Morgan Stanley indicating the price of 1GB of RAM has escalated from $2.80 in 2025 to $12 this year, a sixfold increase. While Google stated it had absorbed these higher costs for as long as possible, price adjustments are now coming for the entire Pixel family, including existing models and the new Pixel 11 lineup. The exact new prices will be announced at the August 12 launch event, but the company confirmed adjustments will be rolled out dynamically to match ongoing supply realities.

Although Google withheld specific figures, earlier leaks suggest the base-model Pixel 11 and Pixel 11 Pro could see starting prices increase by $100, reaching $899 and $1,099 respectively. Both models are also expected to move from 128GB to 256GB of base...