Google rolls out gradient G logo across products

Google began rolling out a refreshed version of its multicolored G logo across its products this year, moving from the familiar segmented four-color mark to a blended, rainbow gradient that the company says reflects its evolution in the era of artificial intelligence. The new emblem, first introduced on Google Search in May and later seen in mobile apps and the website favicon, will replace the older partitioned icon across the company over the coming months, Google said.

The change is subtle at a glance: the four signature colors remain, but they now bleed into one another rather than appearing as discrete blocks. Google said the brighter hues and gradient design are intended to symbolize "the surge of AI-driven innovation and creative energy across our products and technology." The company added that the new Google G "now represents all of Google both our brand and the company and visually reflects our evolution in the AI era."

The gradient first appeared in the Google app on iOS and Android and on the google.com favicon, and Google has already applied the look to elements of its Gemini product and the Google Home icon. Pixel Launcher widgets and the Search bar have also...