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Google Pixel 10 series debuts with Tensor G5 and AI features

Published 24 September 2025

Google has rolled out its Pixel 10 series, bringing updated camera hardware, a new Tensor G5 chip and expanded on device artificial intelligence to its flagship phones. Google said the Pixel 10 Pro became available on August 28 and the new models are being sold through the Google Store, major retailers and carriers, with pricing for the standard Pixel 10 starting at about 919 for 128GB and 1,019 for a recommended 256GB model in some markets.

The line includes the Pixel 10, Pixel 10 Pro and a larger Pixel 10 Pro XL, and represents a refinement of Google’s product strategy: modest hardware tweaks combined with a heavy emphasis on contextual AI. The phones use a new Tensor G5 processor, now manufactured on TSMC processes, and incorporate improved thermal management including a vapor chamber to keep performance steady. Google is also pushing longer software support, promising years of OS and security updates for the family.

AI features are central to the pitch. The home screen search bar provides one‑tap access to an AI Mode for quick answers and photo‑assisted queries. Magic Cue is described as a background assistant that can surface information from across apps and suggest...

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