Google launches Search Profiles for US creators

Google has launched a new feature called "Search Profiles," allowing popular creators and publishers in the United States to create customized pages within its search ecosystem. The profiles aim to give these individuals a centralized space to showcase their work and connect with audiences directly on Google's platforms.

The feature provides a dedicated, shareable page where creators can display an avatar, a biography, links to their official website and social media accounts, and a feed of their latest content from platforms like YouTube, Instagram, X, and TikTok. Users can access these profiles through several methods: by tapping a creator's name above a card in the Discover feed within the Google app, via a new button on a mobile search Knowledge Panel, or through a direct URL. A key component is a "Follow on Google" button, which allows users to subscribe to a creator's updates.

Once a user follows an account, content from that creator or publisher becomes more likely to appear in their personalized Discover feed, which is featured on the home screen of the Google app. Google stated that creating a Search Profile does not affect a creator's ranking in traditional search...