Google labels AI-generated ads on Search, YouTube, Discover

Google has launched a new global feature designed to inform users when an advertisement they see was created or edited using artificial intelligence. The disclosure label, which began rolling out on July -10, 2026, appears within the company's My Ad Center panel, accessible on ads across Google Search, YouTube, and Google Discover.

Users can find the label by tapping the three-dot menu or information icon on any ad, which opens the My Ad Center panel. A new section titled "How this ad was made" will indicate if the ad was "Created or edited with AI." The panel already provides options to block or report ads and learn more about the advertiser.

The system operates on a dual track. For advertisements produced using Google's own suite of generative AI advertising tools, the AI disclosure label is applied automatically. However, for ads created using third-party AI tools, the onus is on the advertiser to manually disclose the AI involvement through the My Ad Center controls. Google stated it will not independently verify these advertiser-submitted claims, relying on their honesty. In certain countries, local regulations may mandate that AI labels appear directly on the ad itself,...