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Google expands developer identity checks to certified Android devices

Published 26 August 2025

Google announced a broad tightening of Android app distribution, extending developer identity verification to all apps installed on certified Android devices, including those distributed outside the Play Store. The plan, implemented through a staged rollout beginning next year, aims to curb malware and financial fraud by tying software to verified developers, while preserving user choice to sideload apps or use alternative stores. Early access for testing will begin in October 2025, with full verification going live in March 2026, and a phased requirement rolling out to Brazil, Indonesia, Singapore, and Thailand by September 2026, followed by a global expansion in 2027.

The changes apply to all certified Android devices, meaning those shipped with Google Play Services and related software preinstalled. Google emphasizes that sideloading will remain possible, and users will still be able to install apps from other stores or direct downloads. However, developers will need to register their identity and link it to their distribution package in a new Android Developer Console built specifically for non-Play developers. For hobbyists and students, Google says a lighter, separate...

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