Google Adds Toggle to Hide Visible Watermarks on Gemini AI Content

Google has introduced a new setting allowing users to turn off the visible watermark on AI-generated content created with its Gemini tools, a move that balances creator preferences for cleaner visuals with the company's commitment to maintaining underlying content verification systems. The feature, announced on August 14, 2026, enables users to hide the familiar sparkle icon that appears in the bottom-right corner of images, videos, and music produced by models like Nano Banana, Omni, and Lyria.

The toggle, labeled "Media Watermark," is being rolled out within the Gemini app and Google's AI video generator, Flow. Users can access it through the settings menu, where they can switch the visible branding on or off. According to Josh Woodward, Google's Vice President of Gemini, AI Studio, and Google Labs, the update responds directly to user feedback, with removing the visible watermark being among the top requests. "We're striking a balance here between creative control and safety," Woodward stated, noting that while the visible marks are now optional, the invisible verification layers remain mandatory.

Crucially, disabling the visible watermark does not remove all traces of AI...