Gomez and Lovato Reunite for Rare Beauty Blush Bundle

Rare Beauty launched the Delena Soft Pinch Liquid Blush Bundle on October 28, bringing Selena Gomez and Demi Lovato together for a campaign inspired by their 2009 film, Princess Protection Program. The campaign, titled “Still Making Each Other Blush,” features the longtime friends in promotional imagery that revisits the film’s gowns and tiaras. The bundle pairs two existing blush shades, Hope, a nude mauve associated with Gomez, and Virtue, a beige peach associated with Lovato. It also includes the Soft Pinch Blush Brush. The set is priced at $50 and is available through Rare Beauty’s website. The product name, Delena, combines the performers’ names, a nod to their shared history. In a statement about the campaign, Gomez said coming together was a reminder of that history and an opportunity to celebrate who they are today. Lovato said filming together felt like being teenagers again, making YouTube videos and playing with makeup. Their descriptions reflect their own views of the collaboration and relationship. The launch follows a public reunion in April, when Gomez attended a Florida concert by Lovato during the It’s Not That Deep Tour. Gomez praised the performance on...