Global video game market hits $201.6 billion in 2025

The global video game market surpassed $200 billion in revenue for the first time in 2025, reaching a new record of $201.6 billion, according to a new report from market research firm Newzoo. The figure represents a 9.1% increase year-over-year, driven primarily by strong growth in mobile and PC gaming.

Mobile gaming remained the industry's largest segment, generating $113.3 billion in revenue, a 10.7% increase from 2024. The report noted that this growth was fueled by direct consumer spending, the expansion of minigame ecosystems in China, and strong performance from companies like Tencent. However, the number of global mobile game downloads declined, indicating that growth came from increased monetization of existing players rather than an expanding audience.

The PC market saw the strongest growth rate, with revenue rising 12% to $43.6 billion, its highest annual increase in Newzoo's records. Analysts attributed this performance to a diverse slate of successful titles across different price points, including major releases like "Battlefield 6" and "Monster Hunter Wilds," as well as acclaimed, lower-cost games. Microtransaction revenue on PC grew 9.1%, partly credited to...