Giuggioli cancels Paltrow farm visit over Israeli ad

Environmental activist Livia Giuggioli, the ex-wife of actor Colin Firth, has publicly condemned actress and entrepreneur Gwyneth Paltrow for appearing in an advertisement promoting a luxury residential development in Israel. Giuggioli announced she has canceled Paltrow's scheduled visit to her sustainable farm in Italy and called for the actress to be "canceled" over the promotional video.

The controversy stems from an advertisement for 51 Park, a 51-story luxury housing complex in Herzliya, a city north of Tel Aviv and approximately 50 to 90 minutes from the Gaza Strip. In the ad, filmed in New York City, Paltrow is shown preparing for her day in a high-rise apartment, jogging in Central Park, and then instructing a taxi driver to take her to "51 Park" in Herzliya, Israel. She states in the video that there is a reason the world's most iconic buildings are located by a park.

In an Instagram video posted on Friday, June 12, 2026, Giuggioli, a 56-year-old fashion sustainability advocate, described Paltrow's participation as "completely unacceptable" and "disgusting." She revealed that Paltrow had been scheduled to visit Quintosapore, the regenerative biomimic farm on the...