Gambhir Sues Over AI Deepfake Misuse in Delhi Court

New Delhi, March 20, 2026 - Gautam Gambhir, head coach of the Indian men's cricket team, filed a civil suit in the Delhi High Court on Friday seeking protection against the alleged misuse of his identity through artificial intelligence-generated deepfakes and unauthorized commercial exploitation, with the court deferring the hearing to March 23 after identifying discrepancies in the filings.

The lawsuit, lodged in the court's Commercial Division, targets 16 defendants, including specific social media accounts, e-commerce platforms such as Amazon and Flipkart, and digital intermediaries like Meta Platforms Inc., X Corp., and Google LLC, which operates YouTube. India's Ministry of Electronics and Information Technology and the Department of Telecommunications have been named as proforma parties to aid in enforcing any orders. Gambhir alleges a coordinated campaign since late 2025 involving AI tools, including face-swapping and voice-cloning technologies, to create fabricated content that misrepresents him across platforms like Instagram, X, YouTube, and Facebook.

According to the suit, one deepfake video falsely depicted Gambhir announcing his resignation as head coach, amassing...