FTC sues Hims Hers over health data sharing and billing

The Federal Trade Commission, along with state authorities in California and Utah, filed a major lawsuit against telehealth provider Hims Hers on Wednesday, July 29, 2026, alleging the company systematically shared users' sensitive health data with social media and advertising platforms while employing deceptive billing and subscription practices.

The complaint, filed in U.S. District Court for the Northern District of California, accuses the San Francisco-based company of violating consumer privacy by sharing health information with third parties including Meta Platforms and Snap. The FTC alleges this data sharing occurred despite the company's promises of a "private and secure" service, facilitated through tracking technologies like the Meta Pixel that logged user actions on the Hims Hers website. The agency contends the shared data could include details related to conditions such as erectile dysfunction, premature ejaculation, hair loss, and mental health.

In addition to the privacy allegations, the FTC claims the company engaged in unfair billing practices. The lawsuit states that hundreds of thousands of consumers were charged for prescription medication subscriptions...