FSA Recalls Brioche Pasquier Brioches for Plastic Pieces

The Food Standards Agency has issued an urgent recall for batches of Brioche Pasquier's Pitch Chocolate and Hazelnut Brioches sold in major UK supermarkets, warning that the products may contain pieces of hard white plastic that pose a choking hazard and make them unsafe to eat.

The recall, announced on Saturday, affects specific 225-gram packs containing six individually wrapped 37.5-gram brioches. Only those with batch code UK 034 and a best-before date of March 4, 2026, are impacted. The batch code and date appear on the back of the packaging. These items are available at retailers including Tesco, Sainsbury's, Asda, Morrisons, Co-op, and Ocado, as well as online through Amazon. Brioche Pasquier, a French bakery brand with production in the UK, confirmed that no other batch codes or products from the company are affected.

Consumers who have purchased the recalled brioches are advised not to consume them. Instead, they should contact the company's customer care team by emailing [email protected], including a photo of the product and batch code if possible, or by visiting the company's website and using the Contact Us tab. Point-of-sale notices will be displayed in...