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Former Ballboy Charlie Morgan Set for £100m Payout From Au Vodka Sale

Published 17 August 2026

Charlie Morgan, the former Swansea City ballboy who gained international attention after being kicked by Chelsea star Eden Hazard during a 2013 League Cup match, is poised to receive a payout of more than £100 million if the proposed sale of his drinks company, Au Vodka, is completed. The Welsh spirits brand, which Morgan co-founded with childhood friend Jackson Quinn in 2015, is in advanced talks to be acquired by American drinks giant Sazerac in a deal reportedly worth up to £500 million, including future payments.

The potential acquisition, reported by Sky News, would mark a dramatic financial milestone for the two founders, who are each expected to receive payouts exceeding £100 million. Negotiations have been ongoing for several months, and an agreement is believed to be close, though the discussions have not yet been finalized. It remains unclear whether Morgan and Quinn would retain operational roles at the company following a sale.

Morgan was 17 years old when he became widely known beyond football during the incident in January 2013. During a League Cup semifinal against Chelsea at the Liberty Stadium, the ballboy held onto the ball to delay a restart. Hazard attempted...

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