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Ford Shares Rise 4.4% on UBS Buy Upgrade

Published 14 April 2026

Ford Motor Company shares climbed 4.4 percent during midday trading on Tuesday, reaching a high of 12.75 and closing at 12.69, following an upgrade by UBS Group analysts. The investment firm raised its rating on the stock from neutral to buy, maintaining a price target of 15 dollars per share. Trading volume stood at 50.1 million shares, down 19 percent from the average of 62.1 million.

UBS analyst Joseph Spak led the upgrade, pointing to an underappreciated path for Ford to achieve stronger earnings in the coming years. Spak projected earnings per share could exceed 2 dollars by 2027, about 17 percent above broader market consensus estimates of 1.73 dollars. He forecasted further growth toward 3 dollars annually beyond 2027, supported by factors including a more lenient U.S. regulatory environment, a pragmatic approach to electric vehicles, opportunities in battery energy storage systems, and higher-margin software initiatives under the Ford Pro brand. Spak described recent concerns over rising gasoline and aluminum prices as overstated, noting that Ford has hedged its aluminum costs through 2026, with headwinds expected to ease in the second half of that year.

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