Ford outlines Europe plans for 7 new models by 2029

Ford Motor Company has announced a major new product offensive in Europe, outlining plans to launch seven new models by 2029 in an effort to reverse years of declining passenger car sales and reinforce its leading position in the commercial vehicle market. The strategy was presented to dealers and partners at a meeting in Salzburg, Austria.

The plan includes five new passenger vehicles and two new commercial vehicles. The passenger car lineup, which the company says will be built in Europe and inspired by its rally heritage, features a mix of electric and multi-energy powertrains. A key model is a new European-focused Bronco, a compact multi-energy SUV confirmed for production at Ford’s plant in Valencia, Spain, starting in 2028. The lineup also includes a small electric hatchback and a small electric SUV, both developed through a collaboration with Renault. Two additional multi-energy crossover models are planned to complete the passenger vehicle range by the end of 2029.

On the commercial side, Ford is launching the Ranger Super Duty pickup truck immediately in Europe, targeting demanding sectors like emergency services, forestry, mining, and the military. The company also...