Ford, Carhartt Unveil 2027 Super Duty Package

Ford Motor Co. and Carhartt Inc. unveiled a co-branded package for the 2027 Super Duty XLT crew cab 4x4 pickup truck on Thursday at Michigan Central in Detroit, celebrating their shared roots in honoring skilled trades workers.

The $4,195 Carhartt package, available for order starting Friday in the United States and Canada, adds distinctive exterior and interior features tailored for durability and functionality. Exterior elements include a dark-painted grille, 20-inch machined aluminum wheels inspired by Detroit manhole covers near Carhartt's flagship store, Carhartt graphics on fender vents, lower doors and tailgate, off-road running boards, a spray-in bedliner with the brand logo, and all-terrain tires. The truck comes standard with four-wheel drive and is offered in six colors, including the new Neptune Blue for 2027. Inside, triple-stitched cloth seats draw from Carhartt's Duck Canvas fabric with enhanced abrasion resistance, embroidered logos on headrests and map pockets, a wrapped steering wheel, and all-weather floor mats patterned after Carhartt tool bags.

The collaboration stems from a multiyear partnership announced earlier this year, focused on the "essential...