Florida Athletics, Ripple Ink XRP Branding Deal

University of Florida's athletics program has entered into a multiyear partnership with Ripple, a financial technology company, which will feature XRP branding prominently at Ben Hill Griffin Stadium. The agreement, set to begin with the 2026 football season, includes placing the XRP logo on the field, marketing materials, and event signage. The XRP logo will be visible at each 25-yard line of the stadium, known as "The Swamp," a high-visibility placement expected to reach tens of thousands of fans in attendance and millions watching on television. This partnership also extends beyond branding, with Ripple committed to supporting financial and technology education programs for student-athletes and the broader campus community, covering both traditional finance and digital assets. Florida Athletic Director Scott Stricklin described Ripple as an innovative financial technology company, stating the partnership aligns with the university's history of embracing innovation and technology. He noted that both organizations share forward-thinking concepts.