Fight Fight Fight seeks up to $1B for Trump memecoin treasury

Fight Fight Fight LLC, the issuer of the Official Trump TRUMP memecoin, is seeking to raise at least $200 million and could pursue as much as $1 billion to form a digital asset treasury that would buy and manage the token, people familiar with the plan said. The effort is being led by Bill Zanker, a longtime associate of Donald Trump, and remains in early stages; those familiar with the discussions cautioned the financing is not finalized and may not proceed.

The proposed digital asset treasury would accumulate TRUMP tokens through repurchases and other asset-management strategies intended to support the token’s market. The memecoin rocketed to an all-time high above $70 in early 2025 but has since tumbled roughly 85 to 90 percent, trading near $7 to $8 in recent sessions. On-chain and market-tracking data show roughly 35 percent of the token supply is currently unlocked and tradeable, while the remainder is held by Trump-related entities and subject to vesting schedules.

Zanker and his team have pursued other initiatives to bolster token interest. In May, Fight Fight Fight organized a private dinner for top TRUMP holders attended by several prominent crypto figures, an event...