FIFA opens 2026 World Cup tickets with lottery and dynamic pricing

FIFA opened ticket sales in early October for the 2026 World Cup, confirming price bands, a lottery allocation process and the use of dynamic pricing for matches across the United States, Mexico and Canada. The tournament runs from June 11 to July 19, 2026, will feature 48 teams in 104 matches at 16 venues, and has already seen intense demand with about 4.5 million ticket applications submitted worldwide.

FIFA said initial access was allocated by lottery, with successful applicants notified by email. Organizers also reiterated that they will apply variable pricing that can change based on demand and inventory. A FIFA spokesperson said, "We will adapt prices as per the demand we see, as per the remaining inventory." FIFA president Gianni Infantino described the interest as global, saying, "The whole world wants to be part of the FIFA World Cup 26, the biggest, most inclusive and most exciting event ever."

Under the announced structure, tickets are divided into four price categories. Group stage category four seats will start at $60, with category one group-stage tickets reaching up to about $620 at the most expensive venues. Prices rise steadily through the knockout rounds. The...