Ferrari unveils 550,000‑640,000 euro Luce electric

Ferrari unveiled its first fully electric vehicle, the Luce, at a launch event in Rome, marking a significant strategic shift for the iconic Italian sports car manufacturer. The four-door, five-seat grand tourer, whose name means "light" in Italian, was developed over five years with input from former Apple design chief Jony Ive and his creative collective, LoveFrom.

Priced starting at approximately 550,000 euros, with some reports indicating a top price near 640,000 euros, the Luce is scheduled to begin deliveries in the fourth quarter of 2026. Company executives described the model as an addition to the lineup aimed at expanding Ferrari's clientele, particularly for customers seeking a different type of vehicle for various moments in life.

The Luce represents a substantial design departure, featuring a larger body with an expansive glass aesthetic, a rear-hinged door system, and a silhouette that accommodates five passengers for the first time in the brand's history. Technically, it is powered by four independent electric motors—one at each wheel—which deliver a combined output of over 1,000 horsepower. Ferrari states the vehicle can accelerate from 0 to 100 kilometers per...