Ferrari sells out 2026 Luce EV, meets sales target

Ferrari has sold its entire 2026 production allocation of its first electric vehicle, the Luce, in less than two months, achieving its annual sales target before a single customer car has been delivered. The company aimed to sell just under 500 units of the 550,000-euro car this year, a goal met by strong demand, particularly from China, according to a report in the Financial Times on Wednesday, July 29.

The Luce, a four-door, five-seat grand tourer, was launched on May 25 in Rome to a wave of criticism over its unconventional design, a departure from Ferrari's traditional low-slung sports cars. The model's look, led by former Apple designers Jony Ive and Marc Newson through their LoveFrom studio, was described by a senior Ferrari executive as being largely dictated by aerodynamic requirements and something that needed time to be "digested" before being understood. Despite the negative reception, which included a notable drop in Ferrari's stock price around the reveal, the order book for the 2026 allocation is now full.

Customer deliveries for the Luce are scheduled to begin in October. The company has declined to comment on the sales figures, stating it will provide a fuller...