Ferrari's first electric car Luce sells for $40M at charity auction

Ferrari's first all-electric vehicle, the Luce, set a new auction record when the very first production model sold for $40 million at a charity event in Monterey, California, on August 16, 2026. The sale, conducted by RM Sothebys during Monterey Car Week, shattered the previous record for the most expensive new car ever sold at auction.

The unique, custom-built car, designated Chassis 0, attracted intense bidding far exceeding its pre-sale estimate of around $1.1 million. The entire $40 million hammer price will be donated to The Ferrari Foundation to support educational programs. RM Sothebys waived the buyer's premium, meaning the full amount represents both the sale price and the charitable contribution.

The vehicle is a "Tailor Made" edition featuring a one-off Madreperla SemiGloss paint finish that shifts from green to violet, along with specialized wheels, color-matched brake calipers, and an interior trimmed in Le Mans metallic leather. It represents the foundational model of Ferrari's entry into the electric vehicle market, a sector currently dominated by other manufacturers.

The Luce, which lists at approximately $640,000 for standard models, has been a focal point of...