Ferrari names new marketing officer after Luce EV backlash

Ferrari has announced a major leadership change in its commercial operations, appointing former BMW Italy chief Massimiliano Di Silvestre as its new Chief Marketing and Commercial Officer. He replaces Enrico Galliera, a 16-year veteran of the company, who is departing shortly after the controversial global debut of Ferrari’s first fully electric vehicle, the Luce.

The company stated that Galliera’s decision to leave was a personal one, shared with the firm some time ago, and that he agreed to stay through the Luce launch. CEO Benedetto Vigna praised Galliera’s long service and his role in building the brand’s global commercial strategy. Di Silvestre, who served as President and CEO of BMW Group Italy, will assume the role on July 1, reporting directly to Vigna. He brings over two decades of experience in the premium automotive sector.

The leadership transition follows a turbulent period for Ferrari sparked by the Luce’s unveiling in Rome on May 25. The electric car, with a starting price of approximately 550,000 euros, features a design developed in collaboration with former Apple design chief Jony Ive’s firm, LoveFrom. Its smooth, edgeless aesthetic broke sharply from Ferrari’s...