Fanatics Launches Fanatics Studios with OBB Media

Fanatics, the sports merchandise giant, announced Tuesday the launch of Fanatics Studios, a new production venture in partnership with OBB Media aimed at creating sports entertainment content worldwide. The initiative marks a significant expansion for the company into films, documentaries, scripted and unscripted series, digital projects, and live events, with WWE emerging as a key collaborator through a multi-project deal focused on unscripted and digital programming.

The joint venture combines Fanatics' extensive network in sports apparel, trading cards, collectibles, betting, events, and partnerships with thousands of athletes with OBB Media's expertise in storytelling and content that has drawn billions of views. Officials described Fanatics Studios as a transformative effort to bridge sports and entertainment, enhancing fan engagement by bringing audiences closer to athletes, teams, and cultural moments.

Central to the WWE partnership is a new unscripted series titled "YEEAT with The Usos," starring twin brothers Jimmy and Jey Uso. The show will follow the wrestlers on a barbecue-themed road trip, joined by fellow WWE superstars and celebrity guests, and will premiere...