European Athletics Championships in Birmingham face criticism over high ticket prices and empty seats

The first European Athletics Championships held in the United Kingdom have been overshadowed by criticism over high ticket and concession prices, which have resulted in thousands of empty seats at Birmingham's Alexander Stadium during the opening days of the competition. The event, which began on August 10, 2026, has drawn attention not only for athletic performances but also for the sparse crowds visible in the stands.

During the opening evening session on August 10, a crowd of 13,623 spectators attended in a stadium with a capacity of approximately 23,000. The nearly 10,000 empty seats were particularly noticeable during the victory lap of British sprinter Amy Hunt, who won the women's 100m title. The low turnout prompted immediate commentary, including from BBC athletics commentator Steve Cram, who noted the sparse stands during the live broadcast.

The primary factor cited for the low attendance is the cost of tickets. Category A seats for weekday sessions were priced at £110, rising to £150 for some of the most anticipated evening sessions later in the week. These prices have been contrasted with those for the previous championships in Rome, where a comparable ticket cost...