Emma Raducanu Signs Uniqlo Brand Deal

Emma Raducanu, Britain's top-ranked female tennis player and the 2021 US Open champion, has signed a multiyear deal to become a Global Brand Ambassador for the Japanese clothing brand Uniqlo, ending her long-standing partnership with Nike after the expiration of her contract at the end of 2025.

The 23-year-old Raducanu, who joined Nike at age 15 before turning professional in 2018, wore the company's apparel during her historic run to the US Open title as a qualifier. That victory propelled her to lucrative endorsements, but her Nike agreement concluded last year amid reports of the sportswear giant shifting focus to elite athletes like Carlos Alcaraz and Aryna Sabalenka. Uniqlo announced the partnership on Tuesday, following a social media teaser the previous day that featured a silhouette of a female tennis player holding a racket.

Under the new arrangement, Raducanu will promote Uniqlo's LifeWear philosophy, which emphasizes excellence, societal contributions, and empowering the next generation. She joins a roster of ambassadors including retired tennis legend Roger Federer, who signed a landmark deal with the brand in 2018, as well as actor Cate Blanchett and wheelchair...