EDF Launches April Sunday Saver with Free Electricity

EDF Energy has launched its Sunday Saver challenge for April, offering millions of eligible customers the chance to earn up to 64 hours of free electricity across four Sundays in the coming weeks. The initiative encourages households to shift their power usage away from peak weekday hours, providing a straightforward way to reduce energy bills amid ongoing cost pressures.

The program rewards participants for lowering electricity consumption between 4 p.m. and 7 p.m. on weekdays, when demand on the grid is highest. Customers who reduce their peak-time usage by at least 5 percent earn four hours of free electricity the following Sunday, with rewards scaling up based on greater reductions: 8 hours for 20 percent, 12 hours for 35 percent, and a maximum of 16 hours for 50 percent cuts. Over the four-week challenge, this can total 64 hours of complimentary power, redeemable on April 19, April 26, May 3, and May 10. To participate, households must have a functioning smart meter that transmits half-hourly data and register through their online account by April 5 at 11:59 p.m., with the challenge beginning the next day.

EDF Energy, one of the UK's largest suppliers, positions the scheme...