EA Announces Sims 4 Marketplace and Maker Program

Electronic Arts and developer Maxis announced on Wednesday the launch of The Sims 4 Marketplace and The Sims Maker Program, initiatives designed to integrate community-created content directly into the long-running simulation game. The features will debut on PC and Mac on March 17, 2026, with versions for PlayStation and Xbox to follow in subsequent months.

The Marketplace serves as an in-game storefront where players can browse, purchase, and access a variety of add-ons, including Expansion Packs, Game Packs, Stuff Packs, and Kits produced by the development team, as well as new Maker Packs from approved creators. This marks a structured expansion of custom content options, allowing players to enhance their gameplay with officially supported items across all platforms. Unlike previous distribution methods, which relied on external sites or mods, the Marketplace embeds these elements seamlessly within the game.

Central to the initiative is the Sims Maker Program, which invites skilled custom content creators, referred to as Makers, to submit and publish their work for sale. Applications open on March 5, 2026, with selected participants gaining access to the Maker Suite, a set of...