Dunkin Features Ben and Jen Affleck in 6 Meal Deal Ad

Dunkin released a new commercial on September 15 pairing longtime brand ambassador Ben Affleck with reality star Jen Affleck to promote the chain's 6 Meal Deal, a value breakfast bundle that includes a medium coffee, a bacon, egg and cheese sandwich and six-piece hash browns. The spot plays on a viral gag from the Hulu series The Secret Lives of Mormon Wives in which Jen and her husband Zac suggested a distant familial connection to the Hollywood actor, a claim the couple later acknowledged was not accurate.

The minutelong commercial opens with a Dunkin employee calling out an order for "Affleck," prompting customers to look around. Jen Affleck steps forward and quips, "Expecting my cousin Ben? Nah. When Dunkin has something packed with amazing value, they bring me in." She dubs herself the "Value Affleck," delivering lines such as "Twice the personality, half the price" and "I'm a steal, just like Dunkin's 6 Meal Deal." The ad culminates with Ben, waiting at the drive-thru, overhearing Jen's barbs and replying, "Rude!" He later deadpans, "Totally average 53, right down the 53 fairway," trading comic jabs that echo the reality show's earlier storyline.