DuckDuckGo analog sunglasses sell out in under a week

In a pointed commentary on the tech industry's push into wearable surveillance, privacy-focused company DuckDuckGo has sold out of a pair of entirely analog sunglasses within days of their launch. The "Normal Fing Sunglasses," created in partnership with eyewear brand Knockaround, are a standard pair of sunglasses devoid of any cameras, microphones, batteries, or electronics. The first production run, which went on sale July 30, 2026, at a price of $35, sold out in less than a week, and the company has now opened pre-orders for a second batch.

The product is explicitly framed as a satirical critique of smart glasses from companies like Meta and Google, which have faced growing public backlash over privacy concerns. The glasses are built on Knockaround's Paso Robles frame in a matte black finish, featuring polarized lenses with UV400 protection and impact resistance. Their marketing highlights features like an "infinite charge life," a "seamless offline mode," and "zero surveillance risk."

This launch taps into a significant wave of criticism directed at camera-equipped smart glasses. Meta's Ray-Ban smart glasses, in particular, have been the subject of online derision and formal...