Doja Cat to release Vie Sept 26 with pop-led direction and world tour

Doja Cat has announced the release of Vie for September 26, accompanied by a lead single that showcases a new pop-forward direction and an ambitious international tour plan. The artist has signaled a deliberate shift away from her prior hip-hop-leaning sound toward bright, retro-tinged pop, while leaning into bigger-scale production and a broader global footprint. Vie’s rollout includes a personally curated merchandise and preorder program, a striking cover featuring roses, and a world tour that will take her across Australia, New Zealand and Asia this fall.

Vie is framed by a clear thematic focus on love, romance and sex, with Parisian imagery and French phrases threaded throughout the campaign. The album’s lead single, Jealous Type, produced by Jack Antonoff and Y2K, was introduced to fans after a live debut at Outside Lands and is slated for a full release on August 21. The accompanying visual and campaign materials have leaned into fashion collaborations and nostalgic 1980s pop culture motifs, highlighting a sound Doja Cat describes as pop-driven. “This is a pop-driven project. I know that I can make pop music, and pop is just that—it’s popular,” she has explained,...