Doja Cat Debuts MAC Global Ambassadorship With Edible Lipstick at VMAs

Doja Cat stunned red carpet onlookers at the 2025 MTV Video Music Awards on Sunday night in New York by appearing to bite and eat a bright red lipstick, a stunt that organizers and the cosmetics brand later confirmed was an edible chocolate replica made to promote her new role as a global ambassador for MAC Cosmetics. The 29 year old then opened the ceremony with a retro-flavored performance of her new single Jealous Type before accepting a VMA for Best KPop for her collaboration Born Again with Lisa and Raye.

The red carpet moment unfolded outside the ceremony held at UBS Arena in Elmont, New York, as Doja Cat posed in an 80s inspired lime green and gray checkered minidress with hot pink jewels, a blonde wig and a vampy red lip. Cameras caught her reapplying MACs Lady Danger lipstick and appearing to bite into the tube, chew and swallow it. A reporter asked later how it tasted; she replied, "Oh, it was delicious," while fans online speculated whether she had really consumed makeup or some edible lookalike after noting her teeth remained white.

MAC and pastry chef Amaury Guichon addressed the speculation the next day. MAC posted behind the scenes footage and a tongue in cheek...