Doja Cat Announces Vie Album on September 26 with Jealous Type

Doja Cat is advancing into a new phase of her career with Vie, a fifth studio album set to arrive on September 26, accompanied by a promotional push that leans into romance, glamour and a distinctly pop-driven sound. After a string of teasing hints since late 2024 and a pair of recent collaborations, the artist unveiled the release date and a multi-pronged campaign that includes a forthcoming single, a Paris-set trailer, and a playful “Vie hotline” meant to engage fans directly.

The marketing and visual rollout for Vie foreground a cosmopolitan, fashion-forward mood. A cinematic trailer features Doja in a succession of sophisticated outfits, shifting from black lace to white fur and a sparkling ballroom gown, with scenes shot in front of the Eiffel Tower and interludes of Parisian life, including a croissant bite that underscores the album’s romantic premise. The trailer’s audio interweaves a Knight Rider theme sample as Doja repeats French lines, most notably the refrain, “Je sais que tu es ma vie,” as she frames Vie as a live, immersive experience. In parallel, Doja has backed the project with a colorful social media presence, including teasing posts and fashion-rich visuals...