Dodgers Name Field Uniqlo Field in $125M Deal

The Los Angeles Dodgers announced a landmark naming rights partnership with Japanese apparel retailer Uniqlo on March 25, 2026, rebranding the playing field at their iconic Dodger Stadium as Uniqlo Field. The deal, unveiled during a press conference just before the team's home opener against the Arizona Diamondbacks, marks the first time in the ballpark's 64-year history that the field has carried a corporate sponsor's name, while the stadium itself retains its traditional moniker.

The five-year agreement, valued at more than $125 million, integrates Uniqlo's red-and-white branding prominently throughout the venue. Signage will appear above the center field batter's eye, along the grass baselines, and on the facade beneath the press box. Dodgers President and CEO Stan Kasten described the partnership as a collaboration between two global leaders. "With Uniqlo, we have established a historic partnership that we're very proud to present in our ballpark," Kasten said. "Uniqlo is as distinguished in their field as the Dodgers are on ours."

Uniqlo, a subsidiary of Fast Retailing with over 2,500 stores worldwide including nearly 80 in the United States, enters major U.S. sports...