Disney Launches Verts Video Feed in U.S. Mobile App

Disney launched Verts, a new shortform vertical video feed, in its mobile app for U.S. users on Wednesday, aiming to enhance content discovery amid the rise of platforms like TikTok and Instagram Reels.

The feature appears as a dedicated icon in the app's navigation bar on Android and iOS devices. Users can swipe through a personalized stream of clips from movies and television shows available on Disney, Hulu and ESPN. Each video highlights scenes or moments from the company's extensive catalog, spanning more than a century of entertainment. With a single tap, viewers can add titles to their watchlist or start playing the full episode or film immediately.

Disney described the rollout in a blog post, stating, "With the latest streaming hits and an incredible catalog spanning more than 100 years of storytelling, we're making it easier for fans to discover what to watch next." The company emphasized that Verts serves as a "fun, fast way to explore that catalog right from the moment users open the app," tailoring content through an advanced recommendation algorithm that considers individual preferences and viewing history.

This initiative builds on early testing conducted in August,...