Decathlon takes 10% stake in Brompton, partners for growth

The French retail giant Decathlon has acquired a minority stake in the British folding bicycle manufacturer Brompton, forming a strategic partnership aimed at accelerating the brand's global growth. The deal, which became public on Tuesday, June 30, 2026, involves Decathlon's investment arm, Decathlon Pulse, taking a 10% share, while the Shanghai-based venture capital firm BA Capital has secured a 5% stake. The combined investment is understood to be worth approximately £18 million.

The partnership is designed to leverage Decathlon's global retail scale and BA Capital's market expertise to drive Brompton's expansion, with a specific focus on key growth markets such as Germany and China. Brompton, founded in London in 1975, is renowned for its unique three-part folding system and has produced over 1.2 million bikes, which are now sold in 47 countries. The company has recently expanded its range with electric models powered by its proprietary eMotiq system and a gravel-oriented G Line model.

Brompton CEO Will ButlerAdams stated that the European cycling industry is recovering from a post-pandemic sales slump and that demand for sustainable urban transport continues to grow. He...