Dabur contests FSSAI ban on 100% labeling claims in Delhi

A major Indian consumer goods company has filed a legal challenge against a national food safety regulator's order to halt sales of several of its products, escalating a dispute over labeling claims. Dabur India Ltd. petitioned the Delhi High Court on Thursday, August 6, 2026, seeking to overturn a prohibitory order issued by the Food Safety and Standards Authority of India (FSSAI) on August 3, 2026.

The FSSAI order directed Dabur to immediately stop selling a range of food products that carry claims such as "100% Pure," "100% Natural," "100% Purity Guaranteed," and "100% Organic." The regulator stated that such absolute claims are ambiguous, cannot be objectively verified, and have the potential to mislead consumers. The directive is part of a broader regulatory action against "100%" claims on food labels, which the FSSAI argues may create an exaggerated impression of a product's quality or composition.

Affected products named in the order include various types of Dabur honey, Dabur Himalayan apple cider vinegar, virgin coconut oil, cold-pressed sesame oil, cow ghee, Real Activ tender coconut water, and coconut milk. The company was also directed to submit an Action Taken...