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Cristiano Ronaldo Invests in Topuria's WOW FC

Published 28 November 2025

Cristiano Ronaldo, the Portuguese football icon, has become a shareholder in WOW FC, a Madrid-based mixed martial arts promotion co-owned by UFC lightweight champion Ilia Topuria. The partnership, announced this week on social media, marks Ronaldo's entry into the MMA industry and signals a new alliance between the two athletes, who once publicly clashed.

Ronaldo, 40, expressed enthusiasm for the investment in a statement on X, formerly Twitter. "MMA represents values I truly believe in: discipline, respect, resilience, and the constant pursuit of excellence," he wrote. "WOW FC is building something unique and powerful, and I am proud to join this project to help elevate the sport and inspire the next generation." Topuria, a Spanish-Georgian fighter known as El Matador, welcomed the move with equal positivity. "Having Cristiano Ronaldo join WOW FC is a powerful moment for the sport," he said in a company release. "He represents the highest standards of professionalism, hard work, and global excellence. Together, we will take MMA to new heights and inspire athletes and fans around the world to believe that anything is possible."

Founded in 2019, WOW FC has grown steadily in...

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