Coinbase, OKX and Kraken launch promos to win EU users

Major cryptocurrency exchanges are launching aggressive promotional campaigns to attract European users as new regulations force unlicensed platforms, including Binance, to restrict services across the bloc starting July 1.

The European Union's Markets in Crypto-Assets (MiCA) framework requires crypto firms to obtain authorization from a member state regulator to serve customers across the entire EU. With the final transition deadline arriving, licensed exchanges like Coinbase, OKX, and Kraken are offering financial incentives to users of platforms that have not secured approval in time.

Binance, the world's largest centralized exchange by trading volume, informed users it will restrict new registrations and certain services for European Economic Area customers. The company withdrew its MiCA license application in Greece last week and stated it is pursuing authorization in another EU country, expressing confidence it will secure a license in the coming months. A company spokesperson emphasized that user assets remain safe and accessible. Rival exchange Bybit Global also said access for EEA users would be progressively limited from July 1, though its separately authorized...