Cinnabon Fires Employee for Racist Slurs in Viral Video

A Cinnabon employee in Ashwaubenon, Wisconsin, was fired on Saturday after a video captured her directing racist slurs and insults at a Black Somali Muslim couple during a confrontation at the store on Friday.

The incident unfolded at the franchise's location in Bay Park Square mall, a suburb of Green Bay. According to the customers, the woman had ordered a caramel pecan cinnamon roll and requested additional caramel because the serving appeared insufficient. The employee, a white woman identified in some reports as Crystal, responded sharply, mocking the customer's hijab by referring to it as a "witchcraft bandana," the couple's relative stated in an online fundraising appeal. The situation escalated when the customer began recording the interaction from behind the counter.

In the TikTok video, which quickly went viral, the employee is seen cursing at the pair, using the N-word multiple times, and declaring to the camera, "I am racist and I'll say it to the whole entire world. Don't be disrespectful." She flashed an obscene hand gesture, exchanged expletives with the customers, and told them to leave the store while making further taunting remarks. The couple, who were taking a...