Chiuri Debuts Fendi Haute Couture Collection in Rome

On Thursday, July 9, 2026, in Rome, Maria Grazia Chiuri presented her debut haute couture collection for Fendi, marking a significant new chapter for the historic Roman house. The show was held at the Galleria Nazionale d’Arte Moderna e Contemporanea, a venue chosen for its deep connection to the brand’s history, and was attended by notable guests including Jessica Alba, Monica Bellucci, Sarah Jessica Parker, and Italian government officials.

Chiuri’s collection centered on movement, sensuality, and a modern, relaxed approach to couture. Moving away from rigid construction, she presented fluid silhouettes designed to follow the body’s natural lines. The runway featured chiffon gowns with graphic black-and-white striped inlays, softly draped dresses, kimono-inspired jackets, and velvet coats. Outerwear, including double-faced cashmere coats and sculptural capes, emphasized craftsmanship while maintaining a sense of lightness. The designer stated her intention was to create couture that moves with the wearer rather than constrains it, drawing inspiration from clothing traditions that shape through draping rather than compression.

The event was staged alongside a revived...