Chipotle rolls out digital Build Your Own family meal for four to six

Chipotle Mexican Grill on Tuesday launched a digital exclusive family meal designed to feed four to six people, positioning the chain to capture back to school and group dining occasions while underscoring a broader push to emphasize value. The Build Your Own Chipotle offering is available only through the company app and website, can be ready for pickup in about 15 minutes, and for a limited time carries a promotional 10 percent discount on first orders using the code TRYBYOC through October 21 or until 500,000 redemptions.

Each Build Your Own order includes family style portions of one protein choice, white or brown rice, black or pinto beans, one premium side of guacamole or Queso Blanco, three salsas or toppings, shredded romaine and cheese, two large bags of chips, eight soft taco tortillas, a sizable container of sour cream, and utensils and bowls for six people. Guests may choose from chicken, steak, braised beef barbacoa, carnitas or the plant-based Sofritas, and can add other large sides as separate items. Prices vary by market, with national averages running roughly from $59 for chicken or Sofritas up to about $70 for steak or barbacoa.