China Drafts Rules for AI Simulating Human Personalities

Beijing, China – China's Cyberspace Administration issued draft regulations on December 27, 2025, aimed at regulating artificial intelligence services that simulate human personalities and engage users in emotional interactions, marking a significant step to enhance safety and ethical standards in the rapidly expanding sector.

The proposed rules, titled Interim Measures for the Administration of Anthropomorphic Interactive Services Using Artificial Intelligence, target consumer-facing AI products and services available in China. These include applications that replicate human traits, thinking patterns, and communication styles through text, images, audio, video, or other formats. The measures require providers to implement safeguards throughout the product lifecycle, including algorithm reviews, data security protocols, and protections for personal information.

Under the draft, companies must clearly inform users that they are interacting with AI, not a human, via login notifications and periodic pop-up warnings every two hours of continuous use. Services should also detect signs of overreliance or addiction, prompting users to pause engagement. Providers are obligated to assess...