Cash App Magic Wand Payment Device Sells Out After Launch

A new, wand-shaped payment device sold out shortly after its launch on June 4, signaling strong initial demand for a product designed to make financial transactions more visible and playful. The $25 Magic Wand, the first device in Cash App’s new “Tags” hardware lineup, allows users to make contactless payments by tapping it on any terminal that accepts Visa’s “tap-to-pay” network.

The pearlescent, star-tipped device clips onto bags or clothing with an included keychain ring. It contains a built-in NFC tag that pairs directly with a user’s Cash App Card by holding it to the back of a smartphone, requiring no Wi-Fi or Bluetooth connection to function. Once activated, it operates like a standard debit card. The company highlighted built-in security, including instant spend notifications, the ability to lock or deactivate the tag remotely via the app, and real-time fraud monitoring for transactions.

Company officials framed the launch as an effort to transform payments from an invisible transaction into a social and expressive act. Thomas Templeton, hardware lead at Block, Cash App’s parent company, said the company sees a unique opportunity to make payments visible and social for...