Cardi B records subway PSAs for MTA tied to Am I the Drama?
Cardi B has recorded a series of public service announcements for New York City subway stations, the Metropolitan Transportation Authority said Tuesday, Sept. 23, as part of a promotional push tied to her new album Am I the Drama? The Bronx-born rapper’s voiced messages, captured in an MTA Instagram video of a studio session and station walk-through, will run across platforms to encourage safety, fare compliance and basic etiquette.
In the clips shared by the transit agency, Cardi delivers a string of blunt, Bronx-inflected admonitions. "We’re walking here," she says in one. "Steps are for stepping, not sitting. Move it, Bucko," she adds in another. Other pre-recorded lines include "These trains don’t move without you, so make sure you pay that fare and keep it real," and "Stop subway surfing. Ride safe, keep it cute, and keep it moving." The video also shows her tapping a MetroCard and passing through turnstiles during a short station visit.
MTA officials declined to say how long the messages will be broadcast. The collaboration follows a wave of unconventional promotion around Am I the Drama?, which was released Sept. 19. Cardi drew attention earlier this month by walking...