Canadian TikTok star Rebecca Luna dies at 49 after MAID

Rebecca Luna, a Canadian TikTok creator who candidly documented her life with young-onset Alzheimer's disease, died on July 25, 2026. She was 49. Luna chose to end her life through Canada's Medical Assistance in Dying (MAID) program, a decision she had shared publicly with her nearly 100,000 followers. Her death at her home in Victoria, British Columbia, was confirmed by her eldest daughter, Maya, in posts on Luna's social media accounts and a community fundraising page.

Luna was diagnosed with the rare form of dementia in April 2025 at age 48. She quickly began using her TikTok account, @wheredidrebeccago, to share raw updates about her cognitive and physical decline, medical appointments, and daily struggles. Her honest storytelling built a substantial online community, transforming her from an ordinary user into a prominent health advocate. She utilized her platform to demystify young-onset Alzheimer's and openly discuss her decision to pursue legal end-of-life options.

In the days leading up to her death, Luna informed her followers that she had moved her MAID procedure forward from early August to July 25. She explained that her decline had progressed faster than...