Cadillac Unveils 2026 F1 Livery in Super Bowl Ad

Cadillac Formula 1 Team unveiled its inaugural livery for the 2026 season in a commercial that aired during the fourth quarter of Super Bowl LX at Levi's Stadium in Santa Clara, California, on Sunday night. The advertisement, which reached an estimated 100 million viewers, marked the American squad's high-profile entry into the sport ahead of its debut race on March 8 in Australia.

The one-minute spot featured an animation of the car's components assembling in a stark desert landscape, set to audio from President John F. Kennedy's 1962 "We choose to go to the moon" speech. As the vehicle took shape, it revealed an asymmetrical design with a white and silver scheme dominating the left side and black on the right. The livery prominently displayed Cadillac's crest, given the absence of a title sponsor for the team's first year. Visible sponsors included TWG AI on the sidepods, IFS on the rear wing, Jim Beam on the bargeboards, and Claro near the cockpit, a longtime supporter of driver Sergio Perez.

The reveal capped months of anticipation for the team, backed by General Motors and Andretti Global. Cadillac had previously tested an interim livery during a private shakedown at...