BTS and Oreo debut hotteok‑flavored cookie worldwide

Global pop phenomenon BTS has partnered with Oreo to launch a limited-edition cookie inspired by the traditional Korean street food hotteok. The collaboration, announced on May 26, will see the special cookies become available for online presale on June 1, followed by a wider retail launch on June 8.

The new cookie features a sweet creme filling designed to replicate the flavor of hotteok, a brown sugar-filled pancake. The cookie wafers are purple, a color long associated with BTS and its global fanbase, known as ARMY. Each cookie will also feature one of 13 unique embossments created to celebrate the group's 13th anniversary. These designs include the names of all seven members—RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook—along with imagery of the BTS light stick. Three specific embossments combine to reveal a hidden message for fans.

In statements, BTS members expressed their enthusiasm for the project. Suga noted the group had been working with Oreo for a long time and anticipated a positive response. J-Hope said he felt extremely honored by the collaboration. Jin explained the group wanted to share a dessert flavor Koreans enjoy, stating the cookie really tastes a lot like...